How brands are adapting to survive and thrive in the new normal
The COVID-19 pandemic and subsequent lockdown forced many emerging brands to adjust their plans. Those who already had strong e-commerce and/or were already on-shelf faced minor changes. However, the many brands relying on foodservice or those who planned to get on shelf in the spring, now have to get creative to keep the lights on. Some retailers similarly froze onboarding new brands, but have been paying attention to what emerging brands have been doing. We had a chance to talk with Sheri Evans, Local Development Manager at Sobeys about how emerging brands have pivoted to survive.