***this was a collaborative effort from
The Think Tank team***
In-store sampling is one of the most effective marketing tactics for engaging consumers. It drives trial and boost sales for brands, many of whom credit sampling for helping to establish their brand through a more intimate, face-to-face shopper interaction. However, this in-person component is exactly why in-store sampling won’t be an option for the foreseeable future, due to new social protocols and a sea of change in the retail experience.
So with in-store sampling off the table, how can you continue to incentivize shoppers and drive trial in our new low and no contact existence?
Find out what 5 ways we recommend to tackle trial in a less tactile world by visiting Sampler’s blog:
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I was born in Toronto, Ontario in 1984. The oldest of 4, I grew up in Thornhill with my family and was home schooled for the majority of my elementary years. I credit my parents with instilling my love of reading, ability to write, and passion for learning.
They also put me into the International Baccalaureate Program at Vaughan Road Academy, which contributed to my acceptance at Bishop’s University. There I completed a BSc in Biology and followed that with an Honours BSc Neuropsychology. I attempted to get into clinical psychology for two years, but didn’t make it. I turned to my father and asked if I could join the family business. To his credit, he asked what I would bring to the company and told me to get some business knowledge. I was accepted to the MBA program at the Schulich School of Business and completed it in 2011 with a specialization in strategy, OB, and marketing. In 2012 I became an MBTI Practitioner (I’m an INTJ). Book smarts are great, but I was still lacking experience.
I have always been involved in leadership and training. I started my working life volunteering as a swimming instructor for children with special needs with the (at the time) Town of Markham. Growing up in an entrepreneurial family, I took every employment opportunity I could and always strove to advance within any organization I worked for. This lead to some amazing experiences, including:
tree planting in Wawa, Ontario
being an assistant teacher with the Peel District School Board for a summer program that runs on Vancouver Island
managing the Student Security team at Bishop’s University
being a house parent and coach at Bishop’s College School
Through an introduction, I met Greg Witz and joined Witz Education in the spring of 2010 part-time cleaning up their database. This turned into a full-time position over the summer and has been ever since. Witz Education is an amazing organization to be part of: transparent leadership, young hip culture, great team and a diverse client base. One day I am meeting with a group of DJ’s or IT technicians while the next I’m in a full suit meeting with the c-suite. Over my time here I have picked up a number of roles, including writing white papers, running the technology side of the company, aiding in course research and development, and maintaining the online marketing. It lets me draw on all my education and challenges me every day. In case it wasn’t clear, I love my job!
Several of the posts on this site are excerpts of papers I have written for Witz Education. However, please note that the opinions and thoughts of this blog are mine and do not reflect those of Witz Education.
A more detailed account of my employment history can be found on LinkedIn and I share articles I find interesting on Twitter.
View all posts by Jared Kligerman
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