Looking ahead: In-store sampling reimagined

***this was a collaborative effort from The Think Tank team*** In-store sampling is one of the most effective marketing tactics for engaging consumers. It drives trial and boost sales for brands,  many of whom credit sampling for helping to establish their brand through a more intimate, face-to-face shopper interaction. However, this in-person component is exactly... Continue Reading →

Finding a Cure for Emerging Brands in the COVID Era

How brands are adapting to survive and thrive in the new normal The COVID-19 pandemic and subsequent lockdown forced many emerging brands to adjust their plans. Those who already had strong e-commerce and/or were already on-shelf faced minor changes. However, the many brands relying on foodservice or those who planned to get on shelf in... Continue Reading →

Feature on The New Leader Podcast with Ian Daley

Ian was kind enough to invite me to join him on his podcast to discuss the importance of networking as a new manager, and the power of those networking relationships. We also discuss Jared’s early leadership blunders lessons Networking tips for introverts Why and how you should be networking How to choose the right networking... Continue Reading →

Feature on The Witz Podcast

I returned to my old stomping ground to talk with Greg about everything from Entrepreneurship, Networking, Home Schooling and are MBAs still worth it? Sit back and enjoy this fascinating conversation between these two communication experts on the latest instalment of the Witz Podcast.    

3 Steps to Easily Overcome Objections

Most people receiving objections to a request consider it a conversation ender. Some become defensive, others become angry, and others will simply move on. However, successful individuals have a different perspective: they see this as a conversation starter. Objections are bound to happen, whether it’s in sales negotiations or discussing marketing options. Regardless of your... Continue Reading →

3 Steps for Assertive Communication

Assertiveness. The ability to express yourself in an appropriately honest manner, defining your expectations in terms of ability, potential, resources, and timelines to set healthy personal boundaries. Being assertive is a quality held by all top leaders. It promotes productivity, performance, commitment, and respect within the team. It creates a culture of collaboration and accountability,... Continue Reading →

3 Tips for Performance Coaching

The business world is changing. Team members are not looking for bosses, but leaders. This holds particularly true for Millennials, who want to be coached in the workplace. With the right guidance, they will preform beyond expectations. The challenge is that many leaders are not equipped with the tools to effectively coach their teams and team members... Continue Reading →

Reflections on generations: Are we really different?

"Gen-Y are entitled and expect everything to be done for them. They don't understand what it means to do a hard day's work." "Boomers are too traditional and don't know how to use technology." "Nobody talks about us! Don't forget Gen-X!" These are generalizations of what you can find when you read about the generations... Continue Reading →

Interview on It’s All About Me Radio Show (1/3)

A bit of a unique post this week! I've been involved with It's All About ME, a documentary exploring the entitlement of the millennials that was shown at the COMMFFEST Global Community Film Festival (won the MADA Award), the Ottawa International Film Festival, and the Daring Independent Film Festival (won Best Documentary).  I was interviewed... Continue Reading →

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