“Gen-Y Attitude” – Less Empathetic?

In a 2010 article, Psychology Today quoted research demonstrating that college were 40% less empathetic than their 1970 counterparts. This supports the common description of Gen-Y's being less empathetic, with many pointing to social media and technology as the cause. Is this really the case? In this article, I explore the role of nature, nurture, and technology in the... Continue Reading →

Making the Right Hire

Even 10 years ago, having an excellent product or service at a good price was enough for you to be competitive and successful. Today, with the increasing use of blogs, online review sites, and social media, that is not enough. Our employees define the brand and we rely on them to deliver amazing customer service... Continue Reading →

A Degree/Certification Does Not Equal Job

I had a gentleman in his late 60's walk into my office today. He had either had to close his business or was laid off (wasn't entirely clear) and, in his words, "was desperately looking for work". He had a degree in computer science from his 20's  and had worked in accounting/finance/manufacturing since. Given that... Continue Reading →

Creating Cold-Call Lead Lists

The hardest part of business is finding new clients. Most of us start out by asking our friends and family. The frequency of inbound calls is influenced by a number of factors and may go through peaks and valleys. Referrals are great and LinkedIn has made this much easier, but at some point you will... Continue Reading →

The Power of Words: Generational Impact

The Power of Words "Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning." Maya Angelou Patricia Greenfield, a psychology professor at UCLA, published an article in the August edition of Psychological Science (reposted on popsci.com) that used word frequency patterns to identify how... Continue Reading →

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